Website Design by FryDesign

FryDesign has been creating and re-designing websites for our clients beginning in 1995 — when we first appeared on the web. That means 14 years of experience delivering clear, elegant and effective web design.

Good web design is a lot like software visual interface design: you need to create a comfortable and engaging environment for the user that is clear, apparent and easily navigable. The look and feel of the web site, the visual metaphors that are used, as well as the experience of the site must reflect the attributes of your brand in order to be successful.

Our approach to web site design focuses on creating visual metaphors for brand attributes that communicate the essence of the brand in an interesting and engaging way. Those attributes might be expressed in backgrounds and textures, in the ways that information is framed or viewed, and the way the color palette is used to contain and separate information.

We use a “tactile design” approach to add depth and dimension to 2-D objects within the web site environment – creating textures, backgrounds and objects that look as if you could reach out and touch them.

To make your site easy for anyone in your organization to update, we can build sites using widely available, open-source content management systems (CMS), that are supported by many third party contributors. So you have lots of options for easy updating, increased functionality and interactivity. You’re also not locked into any one proprietary / custom software or vendor for your web site CMS.

RBA Design

“The web site has simplified our marketing efforts by reducing the number of paper based proposals. It's strong visual appeal and ease of use makes our work shine, resulting in inquiries and further marketing opportunities."
Rodney Bauch, RBA Design

The use of architectural renderings in the backgrounds immediately communicates in a subtle way that RBA design is an architectural firm. The neutral background tones help to focus attention on RBA's beautiful creations. The navigation is clear and simple, and the subtle use of banner colors makes it easy to differentiate main sections.

Photographic image scrolling across the home page showcase a variety of architectural projects, while adding dimension and interactivity. The clean lines and slightly raised bevels give a sense of depth and help to add further definition to graphic elements within the different environments.

Click here to open RBA Design's new web site in a new window.

RBAdesign website home page
RBAdesign website home page

RBA Furniture Solutions

This company is a “sister” company to RBA Design, and was developed using the RBA Design branding guidelines. The site showcases pre-owned and new furniture, as well as office amenities that clients who are re-designing their interiors can purchase to better utilize their spaces.

Rather than showcasing larger scale architectural projects, this site organizes products in an upscale catalogue style, allowing the user to access information by major product categories.

Following the graphical style established in RBA Design, neutral tones are utilized to focus on the product.

Click here to open RBA Furniture Solutions' web site in a new window.

RBAdesign website home page
RBAdesign website interior page

Conscious Workplace

This design leverages a soft color palette inspired by the organization’s logo, which reflects the brand attributes of consciously supporting and nurturing employees in 12 key areas, in order to increase performance. Extensive use of people photography helps relate the user to the human aspects of the content and the goals of the organization. Through the use of color and graphical objects, we can separate content and focus attention on different areas, to make the complex information more easily navigable.

The site will be developed within an open source CMS to allow for the large volume of content that is envisioned for the future of the site.

Conscious Workplace website home page design
Conscious Workplace website interior page design

Contact FryDesign

Andrew Fry

Phone: 360.620.7158

E-mail: FryDesign

PO Box 1845  Kingston, WA 98346

View Andrew Fry's profile on LinkedIn